What is Business? And the Feeling of WTF When You're Changing

Happy Full Moon in Taurus.

Plate from The Once and Future Gardener

Plate from The Once and Future Gardener


Happy November to all of you. Happy whatever stage and moment of life you are in right now as you are reading this. Moment of stillness. Moment of joy.

We are in a pivotal moment at Myths of Creation. We have been here for about three years and we are surviving. We are alive. By the grace of Goddess, loved ones and our customers, we exist.

What’s going on in this pivotal moment? We are discovering that the nature of the retail landscape is changing… has changed. I remember when I worked for an online magazine that had trouble gaining advertisers because advertisers couldn’t understand what online content was. Now we live in an era in which having miniature touchscreen computers in our pockets seems totally unremarkable. (I mean, honestly have you ever sat and looked at your smart phone and thought about how the screen needs to sense where your fingers are, and that the keys on your phone don’t even really exist except as programming language?)  

As technology grows in this exponential way, our behaviors evolve around it, and the way we function as humans changes neurologically. In turn, this changes our collective cultural values shift without giving us a breath to take a step back and ask ourselves “Why are we doing what we are doing? And who is it serving and does it feel good?

We are all learning about an environment that is largely unknown. Meanwhile, our collective is going through a moment of unearthing shared subconscious issues that need healing: issues of power, corruption, repression, injustice and violence. As a group we are demolishing the safety of the structures that exist because they aren’t working.

What does this have to do with Myths of Creation?

It means that the brick and mortar store model isn’t necessarily something that can thrive as is. Everyday I talk to shop owners who find the effect of rising rents and being outpriced by suppliers who are based out of lower property value locations selling online or major retailers who are moving into their neighborhoods because no one else can afford to rent there.

I built this company, this brick and mortar and this team of people who supports me based on the idea that we should all feel like we can access whatever it is that we want: that it is us who decide the value of things, not some external market force. And yet the tides of change affect me; they affect all of us.

For the last three weeks I have been part a a small business growth program and within the program we are asked to succinctly articulate what it is that we do.
At this exact moment, I don’t really know how to answer that.

I tell my colleagues that the Myths of Creation mission is to assist others in the process of figuring out who they really are and what they really want, to help them focus and expand their self perception, working with the medium of clothing and energetic objects to aid them on their journey of both discovering and expressing what they find.

I explained, “I think it’s really unhealthy for people to wear things because other people told them it was the right thing to like.”

Someone responded to that “So you’re kind of an anti-trend space?”

“NOOOO!” I said. I hadn’t articulated it well in my mind, so I couldn’t do it in real life either. So let me try again.

I don’t like things just because other people do. But I also don’t dislike things because other people do. What I am attempting to do is actually come from a place where I am discerning my likes and dislikes from within. Learning to  consciously decide what brings me joy from the inside with no regard for how I might be perceived outside.

Can I always do this? No. Not yet.  It’s really hard. But I am definitely getting better at it.

In many areas of my life I am constantly deferring authority to other people. Famous people. Magazines. Experts. Scholars. Friends. My parents. The one thing in my life that I find it natural and easy to be an authority on is how I dress myself.

Don’t get me wrong. I am definitely inspired and influenced by others. (See Bjork reference from earlier) I totally googled Emma Watson’s dress after I saw her on SNL and swooned over old photographs of Natalie Wood and all of the costumes on The Deuce. But I don’t value these things because someone else does. I receive these external  images into my mind and store them like tools in a tool bag. It means I have now added someone else’s visionary possibility into my own. But I am tapping into my own sensibility at all times. Choosing what feels good based on how I feel and nothing else.

My hope is in that by realizing you are free to choose whatever you want, in the realm of how you express yourself through your clothing, that you (and I) will realize that this power transfers and already exists within any area of your life. Whether it is financial literacy, healthy relationships, or a new language you want to learn. I am hoping we will break down the false belief that many of us have inherited from a young age: that the authority to learn how to “do things properly” is outside of us or that there are simply some things “we aren’t good at.”


(I had a really hard time articulating what my “business” does in the context of a business education setting. I was like… “Umm… I sell clothes and help people heal?”


My whole point is that I wanted to share in a transparent way that we are finding that being a clothing store isn’t enough. It’s not enough for me to be fulfilled. It’s not enough in an economy where I am competing against Chinese factories selling shoes for $13 who can now reach the customers in brooklyn using Facebook ads. It’s not enough to just try to compete with Amazon. It is not enough for me and it is not enough for you. Because I believe life can be easy and graceful and rewarding if you are willing to go towards what feels good and drop what simply doesn’t make sense anymore.

So what happens next?

We don’t know. We don’t know and it’s scary (but also exciting.)
Here is what we do now (for now.)

We are going to try to expand our online offerings so that those of you who have moved (and there are a lot of you), can continue to be part of our community.


We are going to be offering things that really help you (and me) get to know where we are and expand the ways we think about the world. We have a monthly mini astrology reading series with Courtney of Vibrant Soul Astrology on Sundays from 2-6. (The next one is this Sunday November 5th! Please message me if you want an appointment. These went really fast last time. It’s $20 for 15 minutes and you need your birthtime!)

Also we have REALLY EXCITING and amazing news. We are currently developing workshops healer and medicine maker Jordan of Ostara Apothecary. Our first workshop is next week Thursday November 9th at 7:30 PM. A topic I am deeply passionate about and feel truly in need of more education on, the first workshop is called “Your Sensitivity is Your SuperPower: An Empath Empowerment Workshop.” It’s $25 in advance and $30 day of! Space is extremely limited so please let us know if you can make it.

We will continue to be carrying beautiful tools created with your body, spirit, mind and heart’s wellness deeply infused into them. Tarot and Oracle decks from Spirit Speak, Love Letters to Earth by Nicole Adriana Casanova (an incredibly powerful and intelligent healer), Spirit Work Aura Sprays infused with crystal essences, reiki and essential oils that come with a downloadable audio file to meditate to as well as an e-book on suggested rituals.https://www.spirit-speak.com/

We have so much to share and we want to continue to share and grow in our authenticity with you. We want to learn to feed our souls, be compassionate and learn from our emotional bodies as well as actually exist with comfort on this here planet. We don’t want to feel like our spirit lives one way and our day-to-day lives in another way. We want to innovate an entirely new way of existing as a business and as human beings without jarring our past self or throwing out our present moment. And we want to do it with you. So thanks for reading and please do stay tuned in (tapped in and turned on.)

With love, warmth and fire,


Myths of Creation