Fall 2018 was a lot about leaping into the unknown. We hadn't shot any campaigns for Myths in two years after spending thousands of dollars every season, we would yield little more than a comment here and there from our e-commerce.
This season, I anchored everything in the concept of Between Dreams: of everything in life, our errands, our morning coffee, our jobs, our time spent with our loved ones, as simply the space between dreams. In dreams, our ability to float through limitless realms of potential unfettered by our egos and fears, that this was in fact more or at least as "real" as our waking life
Looking back at this theme I see that I have played a subconscious joke on myself: As I am also between "dreams" in the sense of life goals.
I have slowly been letting the possibility of letting go the shop, letting go of the commercial, inventory management area of my business and seeing what stems from the seeds of a new season's planting.
I am tired of taking out loans to provide a beautiful experience, only to feel that I am being asked to compete with fast fashion. Of facing the beautiful people who step into my shop with exhaustion, with defensiveness when I have failed to anticipate their needs. I am tired of feeling like I can't step into my true worth without giving something away.
I want to ask for more. I want to be alone. I want my passion for reimagining to be plugged into a place in which its effects will ripple out and affect others' lives. I want to have a life where I am comfortable and expansive so that I can properly serve those less fortunate than me, so I can live out my gifts and my message the way I believe we should all be able to.